Jumanne
Jumanne Clary, also known online as Jumanne, Jumanne Struggled, and Jumanne Way, is an American internet personality, YouTuber, and livestreamer from Providence, Rhode Island. He is known for his controversial early attempts at internet fame, recurring gambling-related financial difficulties, inconsistent employment history, and autobiographical video series Through the Struggles.
Jumanne initially gained widespread attention in 2021 after recording himself contaminating food at the Subway restaurant where he was employed in an attempt to attract attention from rapper Meek Mill. Following the incident, he shifted toward documenting his everyday life, financial struggles, employment difficulties, and repeated attempts to establish a sustainable career as a content creator.
A central feature of Jumanne's online presence is the recurring cycle of financial recovery, gambling losses, declarations of self-improvement, and subsequent setbacks. His videos frequently alternate between optimistic discussions about improving his circumstances and accounts of decisions that have left him in further financial difficulty.
His audience includes both genuine supporters and viewers who primarily follow his misfortunes for entertainment. Within internet communities dedicated to controversial personalities, Jumanne is frequently classified as a lolcow, although a substantial portion of his audience has also expressed sympathy for his circumstances and a desire to see him succeed.
Background and early internet career
Jumanne grew up in Rhode Island and began experimenting with online content and music before gambling-related videos became his primary focus.
He originally pursued a career in rap music, producing music videos and uploading material under several different usernames. His attempts to gain recognition included unconventional promotional methods and increasingly provocative public stunts.
Among his early videos were recordings of himself creating disturbances in retail establishments, including incidents involving merchandise being knocked from shelves. One series of videos involved references to the deceased rapper Pop Smoke, whose name Jumanne repeatedly invoked while causing disruptions in stores.
These early videos established a pattern of deliberately provocative behavior intended to generate online attention. Although they occasionally attracted considerable viewership, they also generated criticism and contributed to his reputation for pursuing internet fame through increasingly questionable methods.
The 2021 Subway incident
In October 2021, Jumanne attracted widespread media attention after recording himself deliberately contaminating and destroying food at a Subway restaurant in Providence, Rhode Island, where he was employed.
The recordings showed him throwing sandwich ingredients onto the floor, stepping into containers of food while wearing shoes, and placing deli meats and other ingredients around a toilet seat.
During the videos, Jumanne repeatedly called for rapper Meek Mill to notice him and sign him to his Dream Chasers record label.
The footage circulated extensively across Reddit, YouTube, and other social media platforms, attracting considerable criticism over the food-safety violations.
Subway subsequently confirmed that Jumanne had been terminated by the restaurant's franchise operator.
In an interview with Newsweek, Jumanne acknowledged that the actions had been deliberate and intended to attract attention. He explained that he had taken inspiration from other controversial internet videos and believed similar behavior could generate publicity.
Although the videos succeeded in drawing attention to his online presence, they did not result in the music career he had originally pursued.
The incident remains one of the most widely recognized events associated with Jumanne and continues to be referenced by viewers years afterward.
Through the Struggles
Following his initial viral notoriety, Jumanne increasingly focused on documenting his personal life through a YouTube series titled Through the Struggles.
The series follows his attempts to improve his financial circumstances, maintain employment, develop relationships, and pursue content creation as a full-time occupation.
Episodes frequently consist of relatively ordinary activities, including shopping trips, meals, hotel stays, job applications, and extended monologues about his personal situation.
Rather than following a conventional entertainment format, the series often documents Jumanne's life with minimal structure, resulting in videos that range from mundane daily updates to emotional discussions about his future.
By 2026, the series had exceeded 100 episodes, becoming the central feature of his online identity.
Content and recurring themes
Jumanne frequently uses his videos to discuss his ambitions of achieving financial independence and supporting himself entirely through social media.
However, these discussions are often accompanied by admissions that he has difficulty maintaining motivation, establishing routines, and managing his finances.
The contrast between his stated ambitions and his actual circumstances has become a recurring subject of commentary among viewers.
His content has also developed several recognizable routines, particularly visits to Subway, Dollar Tree, and various hotels. Meals, grocery purchases, and hotel room tours frequently become the principal subjects of entire videos.
His unusually enthusiastic descriptions of otherwise ordinary purchases have become a source of community humor, with viewers frequently repeating his distinctive pronunciations and expressions.
Jumanne has occasionally experimented with different formats, including livestreams, music, fitness-related content, and more heavily edited videos. However, he has repeatedly returned to the autobiographical format of Through the Struggles.
Inconsistent uploads and deleted videos
Jumanne has frequently removed videos, deleted or abandoned channels, and announced changes to his content strategy.
During some periods, he has uploaded numerous videos within a short timeframe, only to remove them shortly afterward.
His uploads have occasionally appeared out of chronological order, with older recordings published alongside newer material. This has sometimes created confusion among viewers attempting to follow his circumstances.
This inconsistent approach to publishing has become another recognizable feature of his content.
Gambling and financial difficulties
Gambling has become one of the most significant recurring subjects of Jumanne's online career.
He has repeatedly documented visits to casinos, particularly involving electronic roulette, and has openly discussed the financial consequences of his gambling.
His broadcasts and videos frequently show him entering casinos with money intended for other expenses, attempting to increase the amount through gambling, and subsequently losing some or all of the balance.
Jumanne has repeatedly acknowledged that gambling has negatively affected his financial circumstances, although his attempts to stop have been inconsistent.
Gambling behavior
Jumanne primarily favors roulette, often placing bets on individual numbers or combinations of numbers through electronic gambling terminals.
His gambling sessions frequently involve attempts to recover previous losses or earn relatively small amounts of additional money.
One characteristic of his behavior is his willingness to risk considerably more money than he initially intended to win.
His gambling videos commonly feature reflections on the importance of financial discipline, sometimes followed by further bets during the same recording.
These contradictory moments have become central to his reputation among viewers.
Pawning electronics
One of the more unusual recurring incidents associated with Jumanne involves his reported practice of purchasing expensive electronics with credit and subsequently pawning them to obtain gambling money.
According to accounts documented by his online community, Jumanne purchased iPads using credit cards before selling or pawning them for substantially less than their retail value.
He then reportedly used the proceeds to gamble, sometimes losing the money while remaining responsible for the original purchase.
The practice became a recurring subject of jokes and criticism among viewers because it effectively converted borrowed money into a much smaller amount of cash before any gambling losses occurred.
The exact number of times Jumanne engaged in this practice is unclear.
Attempts to quit gambling
Jumanne has repeatedly announced his intention to stop gambling, occasionally taking more substantial steps to prevent himself from returning to casinos.
In January 2026, he publicly documented an attempt to exclude himself from gambling establishments in Rhode Island.
The decision followed significant reported losses and was initially received positively by some viewers, who regarded it as a possible turning point.
However, his attempts to stop gambling were short-lived. Subsequent videos and community reports documented renewed gambling activity, including visits to casinos outside Rhode Island.
His repeated attempts to quit, followed by subsequent returns to gambling, have become a defining feature of his public image.
Debt and donations
Jumanne has frequently discussed outstanding credit card balances, overdrafts, and difficulties meeting everyday expenses.
His financial circumstances have varied considerably, with temporary improvements sometimes followed by further gambling losses.
Community discussions have occasionally referenced debts amounting to several thousand dollars, although these figures reflect his reported circumstances at particular times rather than verified or current financial statements.
Donations from viewers and income generated through YouTube and TikTok have also contributed to his finances.
However, some community members have criticized the financial support he receives, arguing that donations may indirectly enable his gambling rather than helping him achieve long-term stability.
Other viewers maintain that supporting Jumanne financially is preferable to leaving him without assistance.
The debate over donations reflects the conflicting motivations of his audience, some of whom want him to improve his circumstances while others are primarily interested in the entertainment generated by further setbacks.
Employment history
Jumanne has worked in various retail, hospitality, food-service, and security positions.
His employment history is a recurring subject of Through the Struggles, with videos documenting job applications, interviews, new positions, resignations, and dismissals.
Among the workplaces discussed in his content are Subway, Taco Bell, Motel 6, and other hotels and retail businesses.
His jobs have often been relatively short-lived, with some positions lasting only weeks or months.
Jumanne has frequently expressed dissatisfaction with conventional employment, particularly when he believes that content creation offers greater financial or personal freedom.
Nevertheless, he has repeatedly returned to regular employment when his financial situation becomes difficult.
Conflict between employment and content creation
A recurring source of tension in Jumanne's life is his desire to support himself through online content while simultaneously requiring income from conventional employment.
He has frequently described regular jobs as unfulfilling and expressed ambitions of becoming financially independent through YouTube or TikTok.
However, the revenue generated by his online presence has not consistently provided the stability necessary to abandon other work.
His employment has also occasionally been complicated by his online reputation, particularly following the widely publicized Subway incident.
There have been community allegations that individuals contacted his workplaces or drew employers' attention to his online history, although the specific circumstances surrounding most of his subsequent job losses remain unclear.
His continued movement between regular employment and content creation has become one of the principal recurring themes of his videos.
Las Vegas and housing instability
Las Vegas has played a prominent role in Jumanne's content, particularly as his interest in gambling increased.
He has repeatedly traveled to or stayed in the city, documenting casino visits, hotel accommodations, financial difficulties, and his attempts to establish himself as a full-time content creator.
Some of his videos have been presented under titles referencing homelessness or unstable living arrangements in Las Vegas.
During these periods, he has described uncertainty surrounding his accommodation and his ability to continue paying for hotel rooms.
His frequent hotel stays have also attracted criticism from viewers who questioned the financial sustainability of booking temporary accommodation while experiencing debt and gambling-related losses.
However, the precise extent and duration of any periods of homelessness remain unclear. Community members have noted that he has sometimes returned to previously used accommodation outside Las Vegas, complicating claims that he had permanently lost access to housing.
Collaborations and disputes
Collaborations with other creators
Jumanne has attracted attention from larger internet personalities, including Kanel Joseph, ScamLikely, and Raud, who have appeared in or been associated with his content.
His interactions with other creators have occasionally introduced him to substantially larger audiences.
However, some viewers have criticized Jumanne for failing to take full advantage of these opportunities, arguing that he has not consistently produced follow-up content capable of retaining new viewers.
These collaborations have contributed to recurring discussions about his ability to develop a more sustainable online career.
Dispute with Togi
In September 2026, Jumanne became involved in a public disagreement surrounding gambling content creator Togi.
An opportunity for a potential collaboration reportedly emerged, but Jumanne rejected the idea following objections to Togi's behavior and repeated use of racial slurs.
The decision divided Jumanne's audience.
Some viewers argued that the collaboration could have provided valuable publicity and financial opportunities, particularly given Togi's substantially larger audience.
Others defended Jumanne's decision, arguing that he was entitled to reject a collaboration on personal or moral grounds regardless of its potential benefits.
The dispute continued into October, with Jumanne publicly criticizing Togi and responding to comments concerning the proposed collaboration.
The disagreement became one of Jumanne's more widely discussed interactions with another content creator during 2026.
Relationship with viewers
Jumanne maintains a complicated relationship with his online audience.
His followers include individuals who sincerely support his attempts to improve his life, as well as viewers who find entertainment in his repeated financial difficulties and emotional reactions.
He has occasionally reacted aggressively to criticism, accusing viewers of deliberately mocking him or failing to appreciate his efforts.
Comments have been disabled on some of his YouTube uploads, leading viewers to discuss his activities through Reddit and other platforms instead.
His tendency to respond to criticism has sometimes prolonged otherwise minor disputes, particularly during periods of financial or personal frustration.
At the same time, Jumanne frequently expresses gratitude toward viewers who support him and has developed a recognizable vocabulary for addressing his audience.
Online communities
Jumanne has become the subject of multiple dedicated Reddit communities, including r/jumanne and r/Jumanneee.
These communities document his uploads, gambling activity, changing personal circumstances, and interactions with other internet personalities.
The discussions frequently combine genuine concern with humor and criticism.
His repeated statements about improving his circumstances, followed by familiar setbacks, have created an audience that closely follows even relatively minor developments in his daily life.
The expression "Through the Struggles" has become both the title of his principal video series and a recurring phrase used by viewers to describe this cycle.
Public image
Jumanne occupies an unusual position within internet culture as a creator whose public identity is built largely around documenting his own difficulties.
Unlike conventional lifestyle vloggers, who frequently emphasize personal achievements or aspirational living, Jumanne's content often focuses on financial setbacks, unemployment, gambling losses, and uncertainty about his future.
His willingness to discuss these subjects openly has attracted viewers who appreciate the relatively unfiltered nature of his broadcasts.
However, his repeated inability to sustain improvements has also made him a frequent target of ridicule.
One of the most recognizable aspects of his public persona is the contrast between his self-awareness and his decisions. Jumanne has repeatedly acknowledged the negative consequences of gambling and inconsistent employment, sometimes explaining these problems in considerable detail before returning to similar behavior.
This pattern has led viewers to characterize his content as an ongoing cycle rather than a conventional narrative of personal improvement.
His online following also presents a dilemma: some of the content that generates the most attention involves precisely the situations he claims to want to escape.
As of October 2026, Jumanne continued to publish content relating to his daily life, financial circumstances, and gambling, with no indication that Through the Struggles had reached a definitive conclusion.
Notable expressions
Several expressions have become associated with Jumanne and are frequently repeated by his viewers.
- "Through the Struggles": The title of his autobiographical video series and a phrase closely associated with his recurring setbacks and attempts at improvement.
- "Sheeeesh": An enthusiastic exclamation frequently associated with his reactions to food, purchases, and everyday experiences.
- "Banana peppuhs": A community imitation of his pronunciation when discussing Subway sandwiches.
- "Unconditional supporters": A term associated with viewers who continue supporting him regardless of his controversies or setbacks.
- "You know what I mean?": A recurring conversational expression in his monologues.
These phrases, alongside recurring references to Subway, Dollar Tree, hotel rooms, and roulette, have become recognizable elements of the community surrounding his content.
External links
Timeline
Showing 1–10 of 13 events
Early viral stunts
Before gaining widespread attention for the Subway incident, Jumanne attempted to build an audience through provocative public videos and music promotion.
Among these recordings were incidents in which he caused disturbances inside retail establishments, including knocking merchandise from shelves while referencing deceased rapper Pop Smoke.
The videos attracted criticism for their disruptive nature but also generated some online attention.
These early activities established the approach to internet fame that would eventually lead to his most widely publicized controversy.
Subway food contamination incident
In October 2021, Jumanne filmed himself deliberately contaminating food at a Subway restaurant in Providence, Rhode Island, where he was employed.
The videos showed Jumanne throwing ingredients onto the floor, stepping into food containers, and placing deli meats around a toilet seat.
He repeatedly called for rapper Meek Mill to notice him and offer him a record deal.
The footage spread rapidly online and generated widespread criticism concerning food safety and the potential consequences for customers.
Subway subsequently confirmed that he had been fired by the franchise operator.
In an interview with Newsweek, Jumanne acknowledged that he had deliberately staged the incidents to attract publicity.
Although the stunt succeeded in generating attention, it also became a lasting source of negative publicity that continued to follow him throughout his subsequent online career.
Reported iPad-pawning incidents
During 2024, accounts began circulating within Jumanne's community concerning his practice of purchasing expensive electronics with credit and subsequently pawning them to obtain gambling money.
According to these accounts, Jumanne purchased iPads using credit cards before selling or pawning the devices at a substantial loss.
The resulting cash was reportedly used for casino gambling, leaving him responsible for the original purchases regardless of whether he won or lost.
The incidents became a recurring subject of criticism because of the additional financial losses created before gambling had even begun.
The exact number of purchases and transactions has not been independently established.
Collaboration with Kanel Joseph
In October 2025, Jumanne received renewed attention following a collaboration involving content creator Kanel Joseph.
The collaboration introduced Jumanne to viewers who were not previously familiar with his content or history.
Community members regarded the additional exposure as a potential opportunity for him to expand his audience and improve his earnings from content creation.
However, some viewers criticized his subsequent lack of consistent follow-up content, arguing that he had failed to capitalize on the opportunity.
The episode contributed to broader discussions about Jumanne's inconsistent approach to developing an online career.
Appearance with Raud
In December 2025, Jumanne was associated with a livestream involving fellow content creator Raud.
The encounter attracted attention from viewers interested in potential collaborations between Jumanne and more established online personalities.
However, members of his community subsequently questioned why relatively little material from the encounter appeared on Jumanne's own channels.
The incident became another example cited by viewers who believed he was failing to take advantage of opportunities to expand his audience.
Rhode Island casino self-exclusion
In January 2026, Jumanne publicly documented an attempt to exclude himself from gambling establishments in Rhode Island.
The decision followed repeated financial setbacks attributed to casino gambling.
Some viewers praised the decision as a meaningful attempt to address his gambling problems, particularly because voluntary self-exclusion can prevent entry into participating casinos for a specified period.
However, questions remained concerning whether the exclusion would prevent Jumanne from gambling outside Rhode Island.
The decision initially appeared to represent a potential turning point in his efforts to improve his financial circumstances.
Gambling for McDonald's money
In February 2026, Jumanne attracted criticism following a gambling session in which he reportedly entered a casino with approximately $100 while attempting to earn additional money to purchase McDonald's.
According to community accounts, he already possessed sufficient funds to purchase the meal without gambling.
The incident became a particularly recognizable example of his tendency to risk substantial amounts of money while pursuing comparatively minor financial gains.
Viewers criticized the apparent contradiction between his stated desire to improve his finances and the decision to gamble money he did not need to risk.
The episode was subsequently referenced in discussions about his recurring gambling behavior.
Return to gambling after self-exclusion
By March 2026, community members were again documenting Jumanne participating in casino gambling despite his earlier attempt to exclude himself from gambling establishments in Rhode Island.
The renewed activity reportedly involved visits to casinos outside the state, where his Rhode Island exclusion would not necessarily apply.
The development disappointed some viewers who had interpreted his January decision as the beginning of a sustained effort to stop gambling.
It also reinforced a recurring pattern in his content: public acknowledgement of financial problems, an announced commitment to change, and a subsequent return to familiar behavior.
Hotel employment and streaming
In September 2026, viewers discussed footage appearing to show Jumanne livestreaming from a hotel where he was employed.
The broadcasts attracted attention because he had previously indicated that he intended to leave the position.
His continued employment, or apparent return to the workplace, created confusion among followers attempting to understand his current financial circumstances.
The situation became another example of the inconsistent employment updates that have characterized Through the Struggles.
Rejected Togi collaboration
In September 2026, Jumanne became involved in a public disagreement surrounding a proposed collaboration with gambling content creator Togi.
Jumanne reportedly rejected the opportunity after objecting to Togi's behavior and repeated use of racial slurs.
The decision generated considerable discussion among his viewers.
Some argued that refusing the collaboration was financially shortsighted, particularly given Togi's larger audience and the potential publicity Jumanne could have received.
Others defended the decision, arguing that Jumanne should not be expected to overlook behavior he considered objectionable for the sake of publicity.
The disagreement continued into October, with Jumanne publicly addressing the controversy and responding to criticism of his decision.